Henrique Barbosa

Webflow Developer and UX/UI Designer

LinkedIn

About

My skills as a designer were shaped by the challenges faced in projects at Startups, SaaS, and Micro-SaaS, where I contributed to interface design and development in Webflow.

Work Experience

Full Stack Designer

Redraw

Apr 2025 - Present

São Paulo, São Paulo, Brazil

Led comprehensive design and development initiatives, managing brand visual identity and launching digital products with a focus on performance and user experience.

  • Managed comprehensive brand visual identity across all touchpoints (logos, colors, typography), ensuring consistent application and cohesive brand messaging.
  • Designed and launched new digital products, brands, interfaces, and websites using Webflow, accelerating market entry and enhancing online presence.
  • Prototyped and designed high-performance user interfaces in Figma, optimizing for exceptional user experience and engagement.
  • Analyzed design-related data to generate actionable insights, informing data-driven design decisions and improving product performance.
  • Supported marketing teams by delivering impactful visual assets and creative strategies, enhancing campaign effectiveness.
  • Collaborated directly with founders to propose and implement innovative design solutions, significantly improving product performance and user satisfaction.

Webflow Designer

Potencialize

Aug 2024 - Apr 2025

São Paulo, São Paulo, BR

Designed and maintained responsive Webflow websites, focusing on performance, SEO, and user experience while collaborating with marketing and product teams.

  • Designed and maintained responsive websites in Webflow, focusing on high performance, SEO optimization, and an exceptional user experience.
  • Implemented the Finsweet Client-First framework to ensure scalable, structured, and best-practice Webflow development.
  • Leveraged Relume for rapid wireframe generation, significantly streamlining early-stage website development workflows.
  • Converted complex Figma designs into high-fidelity, pixel-perfect Webflow builds, ensuring design integrity and responsiveness.
  • Collaborated with marketing and product teams to launch strategic pages and execute A/B tests, optimizing user engagement and conversion.
  • Continuously optimized website performance, structure, and maintainability, leading to improved load times and user satisfaction.

Certificates

Webflow 101

Webflow

Feb 2025

Webflow Expert

Dominando Webflow

Sep 2023

Languages

Português (Native) , Inglês (Fluent)

Skills

Design & Prototyping

  • Figma
  • Desktop Interface Design
  • Mobile Interface Design
  • UX/UI Design
  • Prototyping
  • Wireframing
  • User Experience
  • User Interface
  • Product Design

Web Development

  • Webflow Development
  • No-Code Tools
  • Landing Pages
  • Responsive Design
  • Finsweet Client-First
  • Relume

Brand Strategy & Identity

  • Branding
  • Visual Identity
  • Logo Design
  • Typography
  • Color Palettes
  • Imagery Style
  • Brand Guidebook Creation
  • Brand Style Guides

Digital Marketing & Optimization

  • SEO
  • Page Performance
  • A/B Testing
  • Marketing Collaboration
  • Strategic Pages

Research & Analytics

  • Research Documentation
  • Notion
  • Data Analysis
  • Design-related Data
  • Insights Generation
  • Decision Support

Project Management & Collaboration

  • Cross-functional Collaboration
  • Solutioning
  • Product Performance Improvement
  • Stakeholder Management